Hida Takayama Nonbei Festival

Hirata Sake Brewery

Manufacturing sake with the concept that “sake is something you nurture”

Hirata Sake Brewery

The Hirata family began manufacturing and selling hair oil and candles under the business name of “Utsuboya” in 1759. It was 1895 when they began brewing sake. Since their establishment, they have made numerous efforts to improve their sake. With the concept “sake is something you nurture rather than manufacturing,” they have adhered to making sake by hand. With “Quality First” as the company’s motto, the brewery produces sake using the benefits of the severe cold weather in Hida and a traditional sake making technique.

Business Hours
Tasting Hours
Business Days
Open all year round (may close irregularly)
Brand Name
43 Kami-Ninomachi, Takayama, Gifu 506-0845
Google Maps
Phone Number
+81 577-32-0352

Hida Takayama Nonbei Festival

Tasting Hours 9:00–16:00


Hirata Sake Brewery

43 Kami-Ninomachi, Takayama, Gifu 506-0845

Open all year round (may close irregularly)


Niki Sake Brewery

40 Kami-Ninomachi, Takayama, Gifu 506-0845

Open all year round


Kawashiri Sake Brewery

68 Kami-Ninomachi, Takayama, Gifu 506-0845

Open all year round (may close irregularly)


Hirase Sake Brewery

82 Kami-Ichinomachi, Takayama, Gifu 506-0844

Open all year round (may close irregularly)


Funasaka Sake Brewery

105 Kami-Sannomachi, Takayama, Gifu 506-0846

Open all year round


Harada Sake Brewery

10 Kami-Sannomachi, Takayama, Gifu 506-0846

Open all year round


Oita Sake Brewery

67 Kami-Sannomachi, Takayama, Gifu 506-0846

Open all year round (may close irregularly)


Hida Takayama
– Holy Land of Japanese Sake

Takayama City is located almost directly in the center of the Japanese Islands.
Surrounded by mountains with altitudes of over 3,000 meters (9,800 feet)
including those in the Hida Mountain Range, it has four distinctive seasons.
There is a large temperature gap between daytime and nighttime.
It is extremely cold in the winter with heavy snowfalls,
and we can see mountains covered with lush greenery in the spring.
Rich natural resources and well-balanced climate conditions are essential for sake making.
Clean and clear water comes from the Hida Mountain Range.
Takayama is famous for the production of a type of rice called “Hidahomare,”
one of the best rice brands for sake making. With climate, water and rice,
Takayama has all three necessary requirements for sake making.

Local sakes are developed together with traditions and culture,
such as the two Takayama Festivals in the spring and fall. The sakes have a smooth taste with a deep flavor.
With love, the seven breweries have been producing unique and original flavored sakes only available in Takayama.

Types of Sake


Sakes made using the “ginjō” method in which rice is polished and carefully brewed at a low temperature. The best feature of these sakes is their delicate and fruity fragrance called “ginjō-kō.” Sakes with high “ginjō-kō” will lose their fragrance if heated, so these will not usually be consumed hot.


Junmai-shu is made from regular rice and malted rice. These sakes have a rich umami. They have a strong flavor and can be consumed various ways: hot, cold, on-the-rocks or diluted with hot water.


There are various kinds of honjōzō sake. A small amount of alcohol is added before squeezing “moromi” lees in order to adjust the flavor. These light body sakes are best consumed hot.

Namashu / Namazake

Sake is normally heated twice for pasteurization (hiire) before shipment, but sakes without hiire are called Namashu or Namazake. Due to the absence of heat processing, these sakes have a fresh taste. They are best consumed chilled.


No water is added after moromi lees are squeezed. This gives the genshu a high alcohol content and makes them very rich. These sakes are delicious diluted with hot or cold water.


Sakes made last year or earlier are called “koshu.” These sakes have a “jukusei-kō” (mature fragrance) and a smooth taste.


Sakes made during the current year are called “shinshu.” You can enjoy their fresh taste and aroma.


These sakes are cloudy and bottled after “moromi” lees are removed using a coarse cloth.

STOP! Don’t Drink & Drive! Underage drinking is prohibited.

  • Drinking and driving is prohibited by law.
  • Enjoy drinking while realizing your limits.
  • The legal drinking age in Japan is 20.
  • Drinking is not recommended for pregnant or nursing women.

The “Takayama City Ordinance Prohibiting Littering and Smoking along the Streets” prohibits the following acts:

  • Littering anywhere in the city.
  • Smoking on the streets of designated areas.
  • - Please take your trash home with you.
  • - Obey traffic rules and etiquette. No excessive idling in parking lots.