Hida Takayama Nonbei Festival

Special Event 1
Collect all the “Kuramoto Tokudai Stamps”
(large stamps from sake breweries)
while you enjoy sake tasting and receive a gift!

Each “Hida Takayama Goshuin-cho” booklet gives its holder a special opportunity to taste two types of sake at each brewery.
So bring your booklet along when you visit the breweries!

  1. 1. Get a “Kuramoto Tokudai Stamp” when you enter a participating brewery.
  2. 2. Show your “Goshuin-cho” and taste two types of sake.
  3. 3. Repeat this until you get all seven “Kuramoto Tokudai Stamps.”
    Present the stamps at a participating brewery or at the Nakabashi Tourist Information Center and receive a special gift.

The “Hida Takayama Goshuin-cho” booklet is valid only during the time of the event (January 26 – February 29).
You don’t have to visit all the breweries in one day; but you must turn in the stamps to receive the gift by February 29.

Benefit
Tasting two types of sake at each participating brewery.
A memorial sake cup and an original eco bag.
Hida Takayama Goshuin-cho Booklet: 3,000 yen (tax included)

About the “Hida Takayama Goshuin-cho” booklet
  • Sale of the booklet ends on Saturday, February 29, 2020.
  • Hours for tasting: 9:00 a.m. – 4:00 p.m. (Some breweries may close between 12:00 p.m. and 1:00 p.m.)
  • If you break a memorial sake cup, turn it in and pay 500 yen to receive a new one. (Memorial cups are not available for purchase.)
  • Eco bags and memorial cups are not available for purchase.
  • If you lose the booklet or forget to bring it to Takayama, you will need to purchase a new one.
  • You cannot receive a stamp for the cost of purchasing the “Hida Takayama Goshuin-cho” booklet.
  • * One booklet allows one person to receive the stamps and a gift.
  • * You must turn in the stamps by February 29.
  • * You can only receive stamps during the tasting hours at each brewery.
  • * If the brewery you want to visit is temporary closed, tastings and stamps from these breweries are available at Funasaka Brewery (Kami-san’nomachi) between January 26 and February 9 and Harada Brewery (Kami-san’nomachi) between February 10 and 29.

Special Event 2
Shop at participating breweries, and enter the competition!
A total of 64 people will win the following prizes.

Entry closes on Friday, March 6, 2020.
* Postcards must be postmarked by that date.

First Prize

1 x Hida Takayama Accommodation Voucher for Two (valued at 30,000 yen)

1 x Hida Takayama Accommodation Voucher for Two (valued at 30,000 yen)

Second Prize

3 x Hida Beef (valued at 15,000 yen)

3 x Hida Beef (valued at 15,000 yen)

Third Prize

10 x Seven Breweries Sake Set (7 x 180ml bottles of sake) (valued at 4,000 yen)

10 x Seven Breweries Sake Set (7 x 180ml bottles of sake) (valued at 4,000 yen)

Fourth Prize

50 x Hida Snack Set (valued at 1,000 yen)

50 x Hida Snack Set (valued at 1,000 yen)

Use the postcard enclosed in your “Hida Takayama Goshuin-cho” booklet
to enter the competition.
 
Receive a stamp in the “Okaimono Kakunin-in Box”
each time you spend 1,000 yen at a participating brewery.
Collect the stamps and increase your chances of winning wonderful prizes.
If you collect 3 stamps, you will have one chance of winning.
If you collect 5, 8 or 10 stamps, you will have 2, 3 and 5 chances of winning respectively.
Fill out the postcard, affix a 63-yen stamp and mail it.
* Only one postcard is allowed per person.
  • * Prizes will be drawn after the event closes.
  • * The winners will be announced on Friday, March 20 on the event website, and prizes will be shipped at that time.
  • * Prizes will not be shipped overseas.
  • * If the brewery you want to visit is temporary closed, tastings and stamps from these breweries are available at Funasaka Brewery (Kami-san’nomachi) between January 26 and February 9 and Harada Brewery (Kami-san’nomachi) between February 10 and 29.

Hida Takayama
– Holy Land of Japanese Sake

Takayama City is located almost directly in the center of the Japanese Islands.
Surrounded by mountains with altitudes of over 3,000 meters (9,800 feet)
including those in the Hida Mountain Range, it has four distinctive seasons.
There is a large temperature gap between daytime and nighttime.
It is extremely cold in the winter with heavy snowfalls,
and we can see mountains covered with lush greenery in the spring.
Rich natural resources and well-balanced climate conditions are essential for sake making.
Clean and clear water comes from the Hida Mountain Range.
Takayama is famous for the production of a type of rice called “Hidahomare,”
one of the best rice brands for sake making. With climate, water and rice,
Takayama has all three necessary requirements for sake making.

Local sakes are developed together with traditions and culture,
such as the two Takayama Festivals in the spring and fall. The sakes have a smooth taste with a deep flavor.
With love, the seven breweries have been producing unique and original flavored sakes only available in Takayama.

Types of Sake

Ginjō-shu

Sakes made using the “ginjō” method in which rice is polished and carefully brewed at a low temperature. The best feature of these sakes is their delicate and fruity fragrance called “ginjō-kō.” Sakes with high “ginjō-kō” will lose their fragrance if heated, so these will not usually be consumed hot.

Junmai-shu

Junmai-shu is made from regular rice and malted rice. These sakes have a rich umami. They have a strong flavor and can be consumed various ways: hot, cold, on-the-rocks or diluted with hot water.

Honjōzō-shu

There are various kinds of honjōzō sake. A small amount of alcohol is added before squeezing “moromi” lees in order to adjust the flavor. These light body sakes are best consumed hot.

Namashu / Namazake

Sake is normally heated twice for pasteurization (hiire) before shipment, but sakes without hiire are called Namashu or Namazake. Due to the absence of heat processing, these sakes have a fresh taste. They are best consumed chilled.

Genshu

No water is added after moromi lees are squeezed. This gives the genshu a high alcohol content and makes them very rich. These sakes are delicious diluted with hot or cold water.

Koshu

Sakes made last year or earlier are called “koshu.” These sakes have a “jukusei-kō” (mature fragrance) and a smooth taste.

Shinshu

Sakes made during the current year are called “shinshu.” You can enjoy their fresh taste and aroma.

Nigorizake

These sakes are cloudy and bottled after “moromi” lees are removed using a coarse cloth.

Hida Takayama Nonbei Festival
Information

Tasting Hours 9:00–16:00

MAP

Hirata Sake Brewery

43 Kami-Ninomachi, Takayama, Gifu 506-0845

8:00–17:00
Open all year round (may close irregularly)

more

Niki Sake Brewery

40 Kami-Ninomachi, Takayama, Gifu 506-0845

8:00–17:00
Open all year round

more

Kawashiri Sake Brewery

68 Kami-Ninomachi, Takayama, Gifu 506-0845

8:00–17:00
Open all year round (may close irregularly)

more

Hirase Sake Brewery

82 Kami-Ichinomachi, Takayama, Gifu 506-0844

8:15–17:00
Open all year round (may close irregularly)

more

Funasaka Sake Brewery

105 Kami-Sannomachi, Takayama, Gifu 506-0846

8:30–18:00
Open all year round

more

Harada Sake Brewery

10 Kami-Sannomachi, Takayama, Gifu 506-0846

9:00–17:00
Open all year round

more

Oita Sake Brewery

67 Kami-Sannomachi, Takayama, Gifu 506-0846

9:00–17:00
Open all year round (may close irregularly)

more

STOP! Don’t Drink & Drive! Underage drinking is prohibited.

  • Drinking and driving is prohibited by law.
  • Enjoy drinking while realizing your limits.
  • The legal drinking age in Japan is 20.
  • Drinking is not recommended for pregnant or nursing women.

The “Takayama City Ordinance Prohibiting Littering and Smoking along the Streets” prohibits the following acts:

  • Littering anywhere in the city.
  • Smoking on the streets of designated areas.
  • - Please take your trash home with you.
  • - Obey traffic rules and etiquette. No excessive idling in parking lots.